Stalin and Hitler Essay Example | Topics and Well Written Essays - 1000 words

Stalin and Hitler - Essay Example Anyway the exploration characterizes that they were triumphant inside their nations for a broad timeframe and gives the equivalent manners by which they gained the force that they did. History specialists have asserted that their victories could be ascribed to the realities that they made a case for new thoughts and political methodologies which in actuality gave them endorsement from the residents of the nations they managed over for a long time. Through the many itemized reports that have been assembled after some time it is effortlessly observed that Hitler and Stalin loathed each other hugely yet this didn't change the reality both had basic qualities (Nolte 1999). Since Stalin got concentrated on building what was apparently an industrialized realm with little respect for the individuals, the timespan he governed under was known as Stalinism (Nolte 1999). For Hitler, it has been regular information throughout recent decades, and in any event, during the hour of his decision that he was centered around socialism and forming the world into a socialist one, doing massacres on societies that invalidated his standard. Thusly, the hour of his initiative and control over others was portrayed as, Nazism (Nolte 1999). In spite of the fact that these are two unique sorts of mental ways of thinking they hold key components that are strikingly comparable, the primary being the hunger for power that both held, again with little affirm ation for those individuals that they each considered underneath them. The each rose to the most noteworthy conceivable situation of intensity achievable in both their nations, administering with what must be named as an iron thumb. For a spell both programmed the residents into accepting what was nothing other than bogus lies and trusts in a superior world to live in, and again for a while the individuals followed both of these pioneers readily. The three primary reasons the two of them had the option to pick up control over individuals, for example, this was because of their use of publicity, their flippant perspectives, and the aspiration the two of them needed to pick up power on the planet (Nolte 1999). In any case, it was what prompted their thrashing also, as history obviously appears. Since they were both known to be very gifted in the usage of publicity, they had the capacity of utilizing their words to indoctrinate and control others into accepting that everything that they expressed was valid. It was without a doubt through this type of intensity that they picked up the capacity to get individuals to do anything they needed, which is a reality that calls attention to the attribute of irreverence the two of them shared as a typical characteristic (Kreis 2006). It could likewise be said that because of the way that both Germany and Russia were endeavoring to recoup from WWI, it gave the lucky possibility for these tyrants to have the opening to ascend to a seat of intensity in their nations in light of the fact that the residents were looking for expectation and needed to accept that an adjustment the correct way would have been conceivable. In any case, rather than positivism coming out of the individuals giving endorsement for these two heads to control over th eir geological zones, what occurred rather was a bad dream where the world that they thought was awful compounded because of both of these men belittling human uniqueness under the

Countess Elizabeth Bathory of Hungary :: essays research papers

Noblewoman Elizabeth Bathory of Hungary Postulation Statement: Through her interesting character, physical properties, political instinct, and her misshaped moral/family esteems, Countess Elizabeth Bathory of Hungary has driven the life of one of the most captivating yet masochist pioneers in all of Transylvania’s history. I. Royal lady Elizabeth Bathory of Hungary, conceived in 1560, held an adolescence of sheer appall taken cover behind the window ornament of eminence. A. During her youth, she saw terrible preliminaries and sentences did under her family’s authorities. B. Such encounters brought about seizures that were accepted around then to make her masochist. C. At 14 years old, she conveyed an ill-conceived kid. The next year she was hitched to Count Ferencz Nadasdy. II. With her significant other away at fight, she became incomparable pioneer of the land, exploiting the job as lady and head. A. While staying in the château, she immediately became exhausted. She engaged herself by essentially tormenting her hirelings and diving into black magic. B. She cruelly beat her workers continually and was educated by her new medical caretaker, Darvulia, in the methods of torment and black magic. C. Her hirelings could say nothing regarding the battering (legitimately) on the grounds that they were of lower class than their paramour. III. After years at the manor, she started to understand the one thing she relied on the most, her magnificence, started to wind down. A. One day as a worker was tending to her mistress’ crown, she pulled the hair excessively hard and Elizabeth slapped her. Blood erupted onto her hand. As she cleaned it away, wrinkles appeared to vanish. B. Going to black magic indeed, Darvulia disclosed the best way to recapture lost youth was to wash in virgin blood. C. Subsequently, 650 virgins, every one of respectable and pesantry class, were brought before her. D. They were tormented, butchered and covered. A few bodies were inevitably tossed to wolves. IV. Tormenting methods written in her journal too bodies that were in the end discovered lead up to her two preliminaries in 1612. A. Witnesses, just as Elizabeth’s different assistants, expressed all they knew when they were available. B. One discovered her journal canvassed in names and strategies utilized. C.

Why Fentanyl Pain Patches Can Be Deadly

Why Fentanyl Pain Patches Can Be Deadly Addiction Drug Use Opioids Print Fentanyl Pain Patch Abuse Can Be Deadly By Buddy T facebook twitter Buddy T is an anonymous writer and founding member of the Online Al-Anon Outreach Committee with decades of experience writing about alcoholism. Learn about our editorial policy Buddy T Updated on October 15, 2019 Alcibiades/Wikimedia Commons/Public Domain More in Addiction Drug Use Opioids Cocaine Heroin Marijuana Meth Ecstasy/MDMA Hallucinogens Prescription Medications Alcohol Use Addictive Behaviors Nicotine Use Coping and Recovery The fentanyl patch is prescribed to give a slow release of a powerful opioid painkiller for people who are in pain. But it has the potential to be abused, turning it into a way of delivering a quick and dangerous high. Fentanyl is an opioid that is 100 times more potent than morphine. Fentanyl patch abuse can result in an overdose that can be fatal. Patients who are prescribed the patch must be educated to prevent misuse. How Fentanyl Patches Are Abused Because the patch is a sustained-release form of the drug, if one withdraws the 72 hours worth of drug and uses it in a form that it wasnt designed to be used for, then it can rapidly result in death, said Bruce Goldberger, Ph.D., of the University of Florida College of Medicine in a press release. Fentanyl patch abusers often extract the drug from the patches and then inject it, ingest it, or smoke it. Even used patches discarded in the trash are sought after by abusers as some drug remains in the patch. Other abusers might simply apply multiple patches at the same time. Those who abuse fentanyl are seeking a state of euphoria and relaxation common to opioid drugs. These drugs increase dopamine in the brains reward areas. Like heroin, fentanyl can also produce the effects of drowsiness, nausea, confusion, constipation, and lead to tolerance and addiction. Abusers might get the patches through prescription, by stealing them, or by buying them on the street. In some cases, they get them by scrounging through the trash of people who had a prescription and didnt dispose of them appropriately. Dangers of Fentanyl Overdose Taking a large dose of fentanyl can depress and stop breathing. You may become unconscious, go into a coma, and die. This happens because opioid receptors in the brain also control breathing. Because fentanyl is more potent than many other opioids, it is easier to misjudge how much of the drug is being taken. This is amplified if extracting it from patches and using other delivery methods. Fentanyl overdose has an antidote, naloxone, which restores normal respiration. However, it has to be used immediately and it can take higher doses of naloxone to reverse a fentanyl overdose compared to other opioids. EMTs and emergency room personnel must learn to recognize these situations. An example of the dangers was that 115 deaths in Florida were attributed to fentanyl patch abuse in 2004. Overdoses from fentanyl have continued to rise, but most deaths are due to injecting the powdered form, which is usually manufactured in clandestine laboratories rather than being diverted from legal pharmaceutical sources. The Problem Is Addiction Based on our study were recommending that physicians better educate their patients on the use of the patch, and, as a result, we might see lower numbers in fentanyl-related deaths, Goldberger said. While fentanyl patch abuse continues to be a problem, the use of illegally-manufactured powdered fentanyl is fueling even more overdoses.

How To Use a Crayon as a Candle

If you dont have a candle, but need some light, make a candle from a crayon. Its easy to do, plus each crayon burns about half an hour. Materials crayonslighter How to Make the Crayon Candle Use the lighter to ignite an end of the paper around the crayon. Its easier if you melt the pointy part of the crayon off first, plus you can stand the crayon in the melted wax, making a homemade candle holder.Enjoy. Its that simple. Just be sure to keep the crayon away from flammable materials. Let it burn on a fire-safe surface, just in case it falls over. Safety Information Crayons are not intended for use as candles and they do not burn as cleanly as a real candle. You can smell the burning paper and​ the  melting wax. Also, this project is suitable for adults or should be performed under adult supervision.

The Spirit As A Believer Of Christ, Future Educator, And...

As a believer in Christ, future educator, as well as future mother I believe there is an absolute correlation between the fruits of the Spirit as seen in Galatians 5:22-23 to care giving. In my opinion, one should not submerge into a care giving position (whether that means being a mother, father, or teacher) unless they fully obtain the fruits of the Spirit. The entire portion of 1 Corinthians 13:4-8 speak about love, however it was once explained to me that these verses are not necessarily only about lovers, but rather everyone such as friends, family, spouses, and even enemies. If we as believers, are to obey scripture such as to love our enemies such as in Matthew 5:44, then how could we be nurturing caregivers, without including the fruits of the Spirit. Through the entire semester, we have focused on multiple different aspects of children development, (attachment, temperament, play, social development, gender, and parenting). Every single one of these different aspects (in my o pinion) have an absolute correlation to the fruits of the Spirit if we are truly considering it from a biblical perspective. In regards to temperament, as one may understand there are three different types (easy going, slow to warm up, and difficult). As any educator, or parent may understand, dealing which children, especially difficult children can be a daunting task. We as nurturing caregivers must work along side of these children with â€Å"love, joy, peace, and patience† in order to aShow MoreRelatedChristian Philosophy Versus Christian Worldview1794 Words   |  8 Pagesas a right or wrong worldview, since it can consist of subjective opinions on life, love, family and religious philosophies. These worldviews create philosophical questions regarding how society truly functions and different human principles. As educators it is critical that one nurtures the Christian mind in order to fulfill the Christian worldview. It is also absolutely essential that the education s ystem and learning objectives put forward are relevant because they make significant contributionsRead MoreSda Manual Essay101191 Words   |  405 PagesSociety. Used by permission of Zondervan Bible Publishers. Bible texts credited to RSV are from the Revised Standard Version of the Bible, copyright  © 1946, 1952, 1971, by the Division of Christian Education of the National Council of the Churches of Christ in the U.S.A. Used by permission. Texts credited to RV are from The Holy Bible, Revised Version, Oxford University Press, 1911. Printed in U.S.A. 09 08 07 06 5 4 3 2 1 ISBN 0-8280-1947-9 ISBN 0-8280-1948-7 hardcover paperback PrintedRead MoreHistory of Work Ethic8363 Words   |  34 PagesHistorical Context of the Work Ethic Roger B. Hill, Ph.D.  © 1992, 1996 From a historical perspective, the cultural norm placing a positive moral value on doing a good job because work has intrinsic value for its own sake was a relatively recent development (Lipset, 1990). Work, for much of the ancient history of the human race, has been hard and degrading. Working hard--in the absence of compulsion--was not the norm for Hebrew, classical, or medieval cultures (Rose, 1985). It was not until the Protestant

Rhetorical Analysis Of Obama s Victory Speech - 1245 Words

Rhetorical Analysis of Obama’s Victory Speech This speech was given by Barack Obama who won 2012 election as the president. I’m going to analysis his voice, audience, speaker’s message and occasion for the speech. Different angle, different view can show all the Obama’s rhetorical words in his victory speech. In 2012, this is Barack Obama’s second inaugural. He had greatest way to put all the rhetorical words in his speech. It was one of the best of his speech so far. Rhetoric was made in fifth century B.C. Greek and achieves prosperity in the era of classical Athens democracy reached its zenith. No matter in the rally, litigation and public place, rhetorical skills has been widely applied. Especially in the right to get the governance of the countries, successful rhetorical use is more decisive. It will directly affect the decision making and the future of the country. The speech activity is an important activity in human social activities. Speech language to express the communicative effect play s a very important role. Political speech refers to a political leader’s speech on the assembly, to review on political issues. The purpose of political speeches is mainly for the decision-making of influence assembly. Rhetorical of speech is the main content of the speech style, the way to using it is directly related to the artistic techniques and expressive force and appeal of the speech. In the victory speech seems like more matches to the resident’s daily life. His allShow MoreRelatedRhetorical Analysis Of Obama s Victory Speech1181 Words   |  5 PagesRhetorical Analysis of Obama’s Victory Speech Introduction: Barack Obama was re-elected as President of the U.S on November 6th, 2012. Barack Obama held his Victory Speech on the following day. This essay will analyze and comment on an excerpt of that exacting Victory Speech and the solution focus of the criticism will be on the Rhetorical belongings of the Speech. By using numerous forms of Rhetorical apparatus like Anaphora or Tautology, Barack Obama controls to offer a Speech that is full of AmericanRead MoreRhetorical Analysis Of President Obama s Speech1407 Words   |  6 PagesIn his 2009 Inaugural Address, President Barack Obama gave an impassioned speech filled with extended metaphors along the lines of movement, travel, and a journey. In fact, much of his economic language throughout the first 100 days of his presidency followed this theme. Obama’s use of these metaphors served to characterize the economic crisis, unite the American people, and frame his perspective on the role of the presidency. Thus, through a nalysis of his rhetoric, we learn that metaphors reallyRead MoreEssay on Analysis of Obamas Victory Speech831 Words   |  4 PagesAnalysis of Obama`s Victory Speech The presidential victory speech delivered by Barack Obama who is the president to be was held on November 4, 2008, in Grant Park, Chicago. It is about his won election for the office as the president. I will take a closer look on how Obama emphasizes his speech with stylistic devices. The speech is divided into four parts. The first part is from ll. 1-26, the second from ll. 27- 70, the third from ll. 71-9 and the last from ll. 95-105. In the first part of theRead MoreRhetorical Analysis Of President Obama s Inauguration Speech Essay1121 Words   |  5 PagesRhetorical Analysis: President Obama s Inauguration Speech 2013 President Barack Obama’s campaign theme in 2013 was to bring change throughout the United States, and he continues on with this motto while thanking the American people.He does this by stating the change he plans to bring,how he will bring change, what he values,and the importance of peace and unity. President Obama is addressing all of american people that voted for and against him,by continuously referring to them as a team.HeRead MoreLeader Persuasion1290 Words   |  6 Pagessuccessful leaders utilize and capitalize on the needs and wants of their followers through persuasive word choice High level persons are persuasive; they have to be. Powerful speakers such as Adolf Hitler, Martin Luther King, Jr., and President Barack Obama all have something in common; they all have spoken and appealed to mass audiences using similar speaking techniques. Many of the speaking techniques utilized by these highly influential people are similar to those used by sales representative whoRead MoreStylistic Analysis of Barrack Obama ´S Presidential Victory Speech4019 Words   |  17 PagesConstantine the Philosopher University in Nitra Faculty of Arts Department of English and American Studies Stylistic Analysis of Barrack Obama ´s Presidential Victory Speech Iveta Vondrà ¡kovà ¡ Nitra 2012 Content Introduction ..................................................................................................................... 3 1 Basic characteristics .................................................................................................... 4 1.1 References from theRead MoreA Linguistic Analysis of Obama’s Inaugural Address9492 Words   |  38 PagesRhythm and Rhetoric: A Linguistic Analysis of Obama’s Inaugural Address Liilia Batluk Supervisor: Stuart Foster School of Humanities Halmstad University Bachelor’s thesis in English Acknowledgment My appreciations to my supervisor Stuart Foster for very helpful advice during the research. Abstract In this essay I shall analyze Barack Obama’s Inaugural Address, January, 2009 from the perspective of various linguistic techniques. More specifically, I shall propose and focus on the idea that theRead MoreThe Doctrine Of Free Trade1612 Words   |  7 Pagesboth the Republicans and Obama has been ‘defensive protectionism’, which as previously mentioned provides ad-hoc import relief for specific industries on a case by case basis. This section will thus tackle two key myths with regards to US trade politics: firstly the notion that Obama’s protectionism represents a new trade policy in the US and secondly that Republican Presidents have consistently adopted a free trade at all costs agenda. In order to maintain the focus on Obama, this section will be heavilyRead MoreLogical Reasoning189930 Words   |  760 PagesReasons ................................................................................................ 236 Deceiving with Loaded Language ................................................................................................... 238 Using Rhetorical Devices .................................................................................................................. 240 Review of Major Points .............................................................................................

Social Media and Impact on Consumers Behaviour

Question: Discuss about the Social Media and Impact on Consumers Behaviour. Answer: Introduction: In the recent years, building social media presence has become an integral part of the e-commerce industry. The business firms use social presence to attract new customers and influence their perception. Due to the immense competition in the e-commerce industry companies use social presence to attract new customers and retain the older ones. The e-commerce businesses use blog pages and social media to increase brand awareness and increase the number of potential customers (Rawat and Divekar, 2014). A well-established business in a physical location builds an online presence to increase its sales and expand its customer base beyond the physical location. Many retailers are using internet to increase their product sales and attract more customers to their physical store. The customers use online medium to shop online or view the products and promotional offers offered by the business. It can be stated that online presence provides an advantage to the business organizations to expand their business. The online presence is an expansion of the physical store; however, several considerations are needed to launch a successful online presence. Building an online presence for s business is different from launching a new business online in several ways. The online customers are different from the customers who walk into the physical store. Therefore, it is important for the business to adopt an appropriate strategy for launching online business. The businesses have to launch new strategi es for advertising, pricing and shipping of the products through online mediums. A local firm faces several problems while launching an online business such as language barriers or social differences. For instance a website launching an e-commerce website in another country has to abide by the standardized sizes followed in different countries. Moreover, communicating effectively with online customers in different countries is also challenging for the online vendors (Consumer Dummies, 2016). Rampton (2016) have stated that the before making a purchase decision, a consumer searches about the company and the product online; therefore, the online presence can be stated as the first introduction of the company to the consumers. Thats why it is important for the companies to build a strong online presence. The online presence of a business organization builds its image, reputation and attracts potential customers. However, in the present times, most of the business organizations have an online presence; therefore, the companies must implement some strategies to distinguish themselves from their counterparts. In this regard, a company can create their website and optimize it so that it is mobile friendly. It is important that the website is simple and easy to use. The essential components of a website are an about us page, blog testimonials, blog and a contact address. Secondly, the companies should select a limited number of social channels to communicate with their customers on the basis of business type and communication type. The companies should focus on three most popular businesses LinkedIn, Facebook and Twitter. Blogs are also effective in giving a voice to the online brand and building trust with personally connecting with the consumers. Unique and quality content establishes a good reputation of the company. Security in e-commerce payment websites In the recent times, the online shopping has gained immense popularity due to its high accessibility, easy, quick and cheaper methods to make transactions and consumer purchase. The increasing use of the online transactions has raised the issue of internet security and privacy in financial transactions. The majority of the consumers who avoid online transactions do it due to their perception regarding internet security. Therefore, the ability of e-commerce website to build a successful online business is to combat the security threats and modify the consumer perception regarding internet security. In the internet security, the perceived availability, confidentiality and the non-denial of the services are essential components. These factors also play a key decision in the consumer purchase decision and the use of an e-commerce website. The security aspects of the site have implications on the consumers perceived usefulness, ease of use and attitude towards the website (Hartono et al., 2014). The business organizations are also needed to improve the security in online transactions to increase trust and it increases the use of e-commerce. The e-commerce websites must establish technical infrastructure which is resistant to the security attacks. Several technical protections and security protocols are established to protect the system from the security attacks. The security in the e-commerce website is dependent upon several factors, namely, technical infrastructure, transaction factors, such as secure payment according to rules and legal factors. The present security methods include encryption and authentication techniques wherein the identity and privacy of the customers are protected from fraudulent activities. In e-commerce websites, the security of the payment systems can be divided into two components, namely, integrity, which includes authentication of consumers, privacy and transferability, payer tracing and payment confidentiality. The e-commerce websites can incre ase the consumer trust by publishing security statements in which the companies can publish information regarding operations and security statements. It creates the information security which positively contributes to the purchase decision (Nah and Tan, 2016). There are two kinds of security threats in the e-commerce website, namely, the threat to the e-commerce website and the threat to the customers of the e-commerce website. An e-commerce merchandizer has to give highest priority to the security due to the large number of security threats. The merchandizers have to implement the right security in the first time, because it is almost impossible to recover from the security mistakes of the organization. In this regard, the e-commerce companies should store only the essential information of the customers. Several e-commerce websites store excessive information regarding the customers to create market insight; however, if the company loses this information it invites flak and creates distrust among the customers. The company should make a conscious decision to use internal transaction system to process their online decisions. Using external payment system increases the vulnerability of the system and increases the operational cost of the co mpany (Zorzini, 2016). Competitive advantage in e-commerce environment In the contemporary business environment, there is high competition among the business organizations and e-commerce companies due to saturation in the field and marginal profits. The consumers are becoming highly demanding; they want a personalized treatment, and suggestions to the products and services that better suit their needs. Therefore, it has become essential for the e-commerce companies to create a competitive advantage to increase their customer base. In regard to the e-commerce industry, the database marketing is considered as an essential tool for developing the competitive advantage of the companies. It provides the companies with opportunity to connect the customers and the vendors as per the new market trend. The companies can use the database marketing to make available the data in an appropriate structure so that the consumers can access it easily (Kahraman and Sari, 2016). It will improve the performance of the companies and provide them with support in the marketing activities. The database marketing refers to the direct form of marketing herein the companies directly communicates with their customers based on their previous transactions and provide customized suggestions according to their preferences. In the digital economy, the database marketing provides the customers a tool to enhance their market share and gaining competitive advantage (Kahraman and Sari, 2016). Along with it, there are other activities in research and development, production and marketing that enable a business organization to attain competitive advantage. The competitive advantage is referred to the distinctive competencies of a company which enables it to provide efficiency and customer satisfaction. An e-commerce organization can create a competitive advantage by providing superior services in relation to its counterparts. The companies can also offer the products at a lower price to increase customer base. The companies can also use the option of providing services at a local retailer to provide better services to the customers. The companies can better serve the customers who want to look at the merchandize before buying it or the customers who prefer to pick up the products instead of delivery services. The company can save on the delivery charges and simplify the pre-processing before placing the orders. This kind of strategies assists an e-commerce form to different iate itself from its competitors (Lee, 2016). The companies can increase the competitive advantage by enhancing the customer experience by integrating several customer experience strategies. In order to offer satisfactory consumer experience to all the customers, the companies need to design value proposition strategy to its customers. In the strategy development, the customer base should be divided into different segments and a unique value proposition should be developed for each customer. While making a transaction, a customer may interact with the sales person, support staff and the billing department. It is important that all the staff members acknowledge the organization culture of the company and support the company to provide unique experience to the customers. The companies can better develop their customer service strategies by identifying the needs of the consumers. By identifying the needs of the consumers, the company can exceed the expectations of the consumers (Gary, 2017) Consumer behaviour of online customers The major target market for the e-commerce companies is the online customer base. Therefore, recently, several researches are conducted to investigate the behaviour or the online consumers and the key motivational factors that affect the online purchase decision. The factors affecting the online purchase decision are different from the offline factors. Therefore, the marketing tactics employed by the e-business organizations are also different from the offline methods. Although the online shopping experience is quite popular to the consumers who want convenience and rapid transactions, several factors such as lack of trust, the need of examining the product and human interaction prevents them to buy online. The decision-making to buy a product online is also different from the traditional purchase decision. The consumers first see the online advertisements, seeking more information through online channels, comparing the choice of products, searching consumer reviews and brand image a nd at last making the purchase decision ((Veronika, 2013). In this regard, the website stricture, customer reviews and the brand name plays a specific role in the purchase decision. The well-organized information becomes crucial in supporting the purchase decision of thee consumers. The option to compare different products is the unique feature of online shopping. The variety of the products offered, information quality and the sales services are crucial in predicting the online purchase decision. From the above discussion it can be deduced that the major motivating factors in the online shopping are convenience, availability and assortment of the products and services, information availability and saving in terms of cost and time. The major motivating factor in the online shopping is the convenience offered to the consumers. The consumers can access online shopping twenty-four hours. Moreover, the consumers can also avoid online crowds and long queues with online shopping (Veronika, 2013). A few customers also avoid communication with the sales person as they feel uncomfortable to interact with them which increase the use of online shopping. Similarly, the information provided to the online customers is also significant in purchase decision. The consumers cannot physically test the product; therefore, they accumulate as much information as possible from the internet sources. They also access the online consumer reviews to check the viability of purchasing the product. Therefore, it becomes important for the e-commerce websites to provide all the necessary information to the customers. Along with it, the time and the cost efficiency also encourages the consumers to buy products online (Customer Service Skills, 2017). Social media is also an import in encouraging the customers to buy products online. Several e-commerce companies have pages or accounts on the social media that complements the information provided in the merchandizers website. It utilizes the information obtained by the feedback of the consumers and develops the band image of the organization (Ioan?s and Stoica, 2014). Social media marketing The social media marketing is the process of obtaining customers and attention of the online users through social media sites. The online marketers use social media to interact with the consumers and establishing a connection with them. In the social media feeds, new content, news stories are discovered which are basically a search activity and increases the knowledge of the customers of a specific brand. The social media marketing is commonly used by the e-businesses and the online companies to increase the customer base and audience of the company. A company can create a comprehensive social media strategy by following certain guidelines. It is important for a business organization to provide quality content all the time. In the social media marketing, the primary aim of the company is to increase its sales; however, instead of directly asking the consumers, the company should provide qualitative information and content. In the social media marketing, the companies focus on providi ng qualitative content to the consumers; however, the context of advancing the content should also be relevant otherwise the content will be futile in attracting the attention of the consumers (Tuten and Solomon, 2014). In social media marketing, the consumers interact with the companies, other customers and provide their feedback. It is important for the companies to listen to the feedback of their consumers. It will assist the companies in improvising the products and the services offered by them. In addition, most of the consumers post on the social media as they just want to listen. Responding promptly to them and solving the consumers queries will increase the consumer satisfaction in the buying process (Youtube, 2013). The most commonly used social media sites are Facebook, Instagram and Twitter. The companies use these marketing channels to establish marketing communication and achieve branding goals. The companies share videos, content and images to distinguish themselves from their counterparts, establish a brand image, increasing the traffic to the website, lead conversion, establishing a unique brand identity and enhancing the brand conversion. In the social media marketing, planning is t he foremost thing. The companies can emphasize on doing keyword research and research several ideas that can better connect the company to its target market. Moreover, it is also important for the company to create a consistent brand image using the social media. In the social media marketing strategy, the companies use different marketing channels to communicate with their customers. The voice and the environment of each marketing channel is different; however, it is important that the business organizations should create a consistent brand image in all the social media platforms that reflect the core principles of the business. Blogging is also an effective social media strategy to increase the customer base and provide comprehensive information related to the company. The company can blog about contests and events in the companys blog (Singh and Diamond, 2014). Role of Big data and predictive marketing The e-commerce industry is increasingly attracted towards the use of big data to improve the productivity of their operations. The e-commerce companies using big data are having 5-6% higher productivity than the other companies (Akter, Fosso Wamba, 2016). Big data is highly relevant to the companies in the e-commerce industry as it allows tracking the behaviour of one-time user and turning them into repeated consumers. With big data, the companies can utilize the user data in an effective manner and enhance their decision-making in strategic business decisions. With big data, the companies benefit in buyer-consumer interaction and bargaining or sales monitoring. The companies can also identify loyal customers, determining the prices of the product and identifying the quality issues in the products. Big data and predictive modelling brings together the management talent and technology to support the argument that these three are effectively entangled with each other. Therefore, big da ta is a holistic approach that builds the competitive advantage of the company by bringing together source, data and skills (Akter, Fosso Wamba, 2016). According to Edosio (2014), the cheap computing abilities and the prevalence of internet have increased the popularity of big data in e-commerce companies. In the e-commerce industry, data is not considered as a by-product of the business transactions but as key information to provide insight to the consumer behaviour and adapting the search results and advertisements according to the taste of the customers. In the e-commerce industry, the data can be differentiated into structured data and unstructured data. The structured data refers to the regular data that a firm captures, like name, address and age. In contrast to it, the unstructured data refers to the data such as likes, preferences, tweets and videos. It provides key insight to the consumer preference and the social trends. Big data and predictive analysis is also important as the e-commerce industry is a dynamic industry and highly competitive industry. Most of the companies in the e-commerce industry are working at very thin margins; therefore, it is important to them to establish their competitive advantage. In the e-commerce industry, the largest expense comes in the form of consumer acquisition. Since, today the consumers have numerous choices for each product, it becomes critical for the e-commerce companies to convert the lead. In essence, big data and predictive modelling are used to enhance the consumer experience. The companies are using analytics to examine the buying path of consumer and consumer experience. Moreover, the e-commerce companies are using predictive modelling to determine the prices of their products. The companies have to regularly regulate the prices of their products based on the competition and the demand of the product. Predictive modelling is also used to predict what product the consumers are likely to purchase from their shopping behaviour, likes and searches on search engine. A common example of big data in e-commerce business is A/B testing. In this method, the business organizations use two version of web page with different details and use analytics to examine which version will remain more effective (Smith, 2016). References Akter, S. Fosso, Wamba, S. (2016). Big Data Analytics in ECommerce: A Systematic Review and Agenda for Future Research, Electronic Markets, DOI 10.1007/s12525-016-0219-0. Consumer Dummies. (2016). Small Business Marketing Strategies All-In-One For Dummies For Dummies. London: John Wiley Sons. Customer Service Skills. (2017). Customer Service Skills. Keeping.com. [Online]. Available at: https://www.keeping.com/customer-service/customer-service-skills/ [Accessed at: 10 January 2017]. Edosio, U. Z. (2014). Big Data Analytics and its Application in E-Commerce. E-Commerce Technologies, at University of Bradford, 1. Emicion Digital. (2016). Social Media Marketing. [Online]. Available at: https://emociondigital.com/wp-content/uploads/2016/07/Social-Media-Marketing.bmp [Accessed at: 10 January 2017]. 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